Work Collection

Work Collection

Work Collection

Stocktwits 2.0 — Homepage

Stocktwits 2.0 — Homepage

UI/UX, Mobile Design, Web Design, Product Design

2022

UI/UX, Mobile Web, Web Design

UI/UX, Mobile Web, Web Design

2022

2022

Overview

Overview

Overview

Our homepage experience has undergone a powerful revitalization, a transformation we owe largely to the insightful feedback provided by our dedicated users and the diligent research conducted by our innovative team. This transformation isn't something that happened overnight. Instead, it's the result of a year-long commitment to continuously improving and enhancing our digital presence.


Throughout the year, we've confidently identified key factors that needed improvement on our homepage. These were then carefully evaluated and modified to ensure that they align seamlessly with our brand values. This process was not just about simply making changes, but about making the right changes that would reflect our commitment to delivering an exceptional user experience.


This revitalization isn't just about aesthetics or functionality. It's about making sure that every aspect of our homepage - from the design to the content to the user interface - reflects who we are as a company.

Our homepage experience has undergone a powerful revitalization, a transformation we owe largely to the insightful feedback provided by our dedicated users and the diligent research conducted by our innovative team. This transformation isn't something that happened overnight. Instead, it's the result of a year-long commitment to continuously improving and enhancing our digital presence.


Throughout the year, we've confidently identified key factors that needed improvement on our homepage. These were then carefully evaluated and modified to ensure that they align seamlessly with our brand values. This process was not just about simply making changes, but about making the right changes that would reflect our commitment to delivering an exceptional user experience.


This revitalization isn't just about aesthetics or functionality. It's about making sure that every aspect of our homepage - from the design to the content to the user interface - reflects who we are as a company.

Deliverables

( Below are more detailed homepage designs, displayed across various device platforms such as desktop, Android, iOS, mobile web, and tablet)

Challenges

Challenges

Our outdated bottom navigation for the mobile web experience often made it difficult for users to move between pages, resulting in a significant drop off (around 42%) where we primarily focused our attention on on the mobile front.

Our outdated bottom navigation for the mobile web experience often made it difficult for users to move between pages, resulting in a significant drop off (around 42%) where we primarily focused our attention on on the mobile front.

Results/Metrics

Results/Metrics

  • There was a 118% daily increase in symbol page views per user for those who clicked on the bottom navigation


  • There is a 0.1 reduction for users who didn't use the bottom navigation

  • There was a 118% daily increase in symbol page views per user for those who clicked on the bottom navigation


  • There is a 0.1 reduction for users who didn't use the bottom navigation

Results/Metrics

  • There was a 118% daily increase in symbol page views per user for those who clicked on the bottom navigation


  • There is a 0.1 reduction for users who didn't use the bottom navigation

Deliverables

( Below are more detailed homepage designs, displayed across various device platforms such as desktop, Android, iOS, mobile web, and tablet)