Work Collection
Work Collection
Work Collection
Stocktwits 2.0 β Homepage
Stocktwits 2.0 β Homepage
UI/UX, Mobile Design, Web Design, Product Design
2022
UI/UX, Mobile Web, Web Design
UI/UX, Mobile Web, Web Design
2022
2022
Overview
Overview
Overview
Our homepage experience has undergone a powerful revitalization, a transformation we owe largely to the insightful feedback provided by our dedicated users and the diligent research conducted by our innovative team. This transformation isn't something that happened overnight. Instead, it's the result of a year-long commitment to continuously improving and enhancing our digital presence.
Throughout the year, we've confidently identified key factors that needed improvement on our homepage. These were then carefully evaluated and modified to ensure that they align seamlessly with our brand values. This process was not just about simply making changes, but about making the right changes that would reflect our commitment to delivering an exceptional user experience.
This revitalization isn't just about aesthetics or functionality. It's about making sure that every aspect of our homepage - from the design to the content to the user interface - reflects who we are as a company.
Our homepage experience has undergone a powerful revitalization, a transformation we owe largely to the insightful feedback provided by our dedicated users and the diligent research conducted by our innovative team. This transformation isn't something that happened overnight. Instead, it's the result of a year-long commitment to continuously improving and enhancing our digital presence.
Throughout the year, we've confidently identified key factors that needed improvement on our homepage. These were then carefully evaluated and modified to ensure that they align seamlessly with our brand values. This process was not just about simply making changes, but about making the right changes that would reflect our commitment to delivering an exceptional user experience.
This revitalization isn't just about aesthetics or functionality. It's about making sure that every aspect of our homepage - from the design to the content to the user interface - reflects who we are as a company.
Deliverables
Below are more detailed designs, displayed across various device platforms such as desktop, mobile and tablet
To ensure the best viewing experience and avoid rendering issues, please use Google Chrome for optimal performance
Challenges
Challenges
Our outdated bottom navigation for the mobile web experience often made it difficult for users to move between pages, resulting in a significant drop off (around 42%) where we primarily focused our attention on on the mobile front.
Our outdated bottom navigation for the mobile web experience often made it difficult for users to move between pages, resulting in a significant drop off (around 42%) where we primarily focused our attention on on the mobile front.
Results/Metrics
Results/Metrics
There was a 118% daily increase in symbol page views per user for those who clicked on the bottom navigation
There is a 0.1 reduction for users who didn't use the bottom navigation
There was a 118% daily increase in symbol page views per user for those who clicked on the bottom navigation
There is a 0.1 reduction for users who didn't use the bottom navigation
Results/Metrics
There was a 118% daily increase in symbol page views per user for those who clicked on the bottom navigation
There is a 0.1 reduction for users who didn't use the bottom navigation
Deliverables
Below are more detailed designs, displayed across various device platforms such as desktop, mobile and tablet
To ensure the best viewing experience and avoid rendering issues, please use Google Chrome for optimal performance